FIFTEEN SECONDS FESTIVAL 2020

WORKSHOP-PROGRAMM

Der Festival Pass Plus ermöglicht exklusiven Zugang zu unserem Workshop-Programm. Jeder Plus-Pass-Holder hat damit garantierten Zutritt zu drei tiefgehenden Workshops mit je max. 20 TeilnehmerInnen sowie zur Lounge Area mit Drinks und Finger Food. Weitere Workshop-Plätze werden am Festival nach dem „First-come, first-served“-Prinzip vergeben.

Donnerstag, 4. Juni 2020

11:00-12:30

Track 01

Influencer Marketing & Corporate Influencer im B2B & B2C

Donnerstag | 11:00-12:30 | Deutsch

Macht es Sinn, auch im Business-to-Business-Bereich auf Influencer-Marketing zu setzen? Wie funktioniert die Arbeit mit Corporate Influencern und was müssen Unternehmen beachten, die Influencer Marketing in den eigenen B2B-Marketing-Mix integrieren möchten? Welche Best-Practice-Beispiele gibt es? Und wie können die TeilnehmerInnen selbst Influencer im B2B-Bereich einsetzen?

Key Take-aways
  • Grundlagen des Influencer Marketings im B2B-Bereich
  • Tipps und Best Practices für die Integration im Marketing-Mix
  • Anregungen, wie Influencer Marketing im eigenen Unternehmen eingesetzt werden kann

Track 02

“Improv” YOur People SKills

Donnerstag | 11:00-12:30 | Englisch

Improv has been used to foster personal and professional growth in a variety of fields. In this workshop, participants will strengthen their communication and collaboration skills and create new ideas through improv activities.

Target audience: Anyone who wants to play | Assumed audience knowledge: No prior knowledge required

Key Take-aways
  • Communication skills
  • Collaboration techniques
  • Collective creativity

Track 03

#perform - the unsexy truth of (startup) success

Donnerstag | 11:00-12:30 | Englisch

The vast majority of startups fail to survive within only a few years of being on the market. Why is that? What are the habits, strategies and practices that help the ones that succeed to beat the odds? Join an interactive workshop with: a former movie producer - turned into a productivity coach - Stoyan Yankov, and let's dive into the unsexy truth of beating the odds in the jungle of entrepreneurship.

Key Take-aways
  • Why and how do we align on team purpose & values
  • Effective planning habits: how much is too much?
  • Peak-performance habits and practices
13:00-14:30

Track 01

Secret Tools for Social Collaboration

Donnerstag | 13:00-14:30 | Deutsch

Was braucht es, dass in meinem Unternehmen Veränderung und Agilität zur geschätzten Gewohnheit werden? Culture Coach und Creative Director Pascal Dulex wird in diesem interaktiven Workshop den Weg FREITAGs Richtung Selbstorganisation nachzeichnen, ein ganzes Set an Werkzeugen vorstellen und auch die vielen Herausforderungen nicht verschweigen, die sich dem Schweizer Paradelabel in Sachen Nachhaltigkeit nach wie vor stellen. 

Key Take-aways
  • Möglichkeiten der agilen Selbstorganisation am Beispiel FREITAG
  • Toolsets für Social Collaboration im eigenen Unternehmen

Track 02

How to manage company culture like a Boss!

Donnerstag | 13:00-14:30 | Englisch

Culture is, by definition, difficult to define and measure. However, there are numerous benefits to creating the right culture. In essence, the right culture means happier and more productive employees, yielding significant increases in business performance. Yet here’s the thing: 80% of companies do not intentionally craft their company’s culture. This means that most organizations do not reap the benefits of having a strong intentional culture and if they do, it’s by luck, not design. 

Key Take-aways
  • Why culture is the new oil
  • How to avoid the world’s biggest mistakes
  • How to put culture at the heart of your brand

Track 03

The business of news is broken. Is it even fixable?

Donnerstag | 13:00-14:30 | Englisch

News and media companies are failing at an alarming rate and good journalism is becoming an endangered species. The current system rewards poor content and fake news. We need to reconsider distribution and monetization entirely to create a sustainable path forward.
Key Take-aways
  • The status quo of the media landscape and what led to it
  • The importance of quality of content
  • New ways of distribution and monetization
15:00-16:30

Track 01

Intelligence-Led Policing: Making the world a Safer Place

Donnerstag | 15:00-16:30 | Englisch

The work of Europol’s Data Protection Office helps fight cybercrime, terrorism, and migrant smuggling, among others. Take a deeper look into the world of intelligence-led policing, learn what it means to assess and manage risks and understand how the work of Europol analysts contributes to  public safety and security.

Key Take-aways
  • See the world through the eyes of a Europol analyst
  • Understand the challenges in enhancing both, freedom and security
  • Understand what your personal contribution could be to make the world a safer place

Track 02

The Moonshot OS – Managing by Objectives, From Theory to Practice

Donnerstag | 15:00-16:30 | Englisch

Landing on the Moon. A Billion Watch Hours. The Playbook as the Go-To Product Tool. Organizations such as NASA, YouTube and Atlassian have been setting audacious goals since their inception. But what makes their goals a reality is the ability to align each team’s goals with the company’s overall strategy.

The Moonshot Operating System is a hands-on workshop, which improves group problem solving by utilizing cognitive, visual and kinesthetic skills. In this 90-minute version of the Moonshot Operating System (OS), you will gain hands-on experience writing OKRs for a product innovation team and use the Moonshot OS methodology and materials to explore the relationships and connections between people and innovation – a process which deepens understanding, sharpens insight, and socially “bonds” together the group as it builds together.

Key Take-aways
  • Why is a first principles mindset important for me as a leader to not only understand but also embody?
  • What qualities and traits do I as a leader need to start embracing for transformation to happen in the organization?
  • What next steps will I take to embed my learnings from the Moonshot OS workshop in my teams / team

Track 03

Brand Myth-Making Workshop

Donnerstag | 15:00-16:30 | Englisch

We like to talk about the need to ‘demystify’ and to approaching things rationally. Yet it is Myth that adds the kind of emotional and intangible dimension to a story that creates intrigue and can make us believe.

In this workshop participants will get an overview of how a powerful brand myth is developed and brought to life.

Key Take-aways
  • Why myth-making?
  • How to make a myth? Or: What’s your… holy grail? (Arche-)type? Way to guide? Hero’s journey?
  • What manifests your myth?
17:00-18:30

Track 01

Mindful De-Biasing – Wie Sie Ihre irrationalen Denk­muster und Entscheidungen achtsam verbessern lernen

Donnerstag | 17:00-18:30 | Deutsch

Auch, wenn wir der Meinung sind, Entscheidungen im Beruf oder Privatleben ganz objektiv zu treffen: Oft wirken sich eingelernte Denkmuster und Biases (Denkfehler) dennoch darauf aus, wie wir denken, entscheiden und handeln. Die gute Nachricht ist allerdings: Wir können De-Biasing betreiben und uns unserer Denkmuster und -Fehler bewusster werden, um so ihren Einfluss auf unsere Entscheidungen zu reduzieren.

Key Take-aways
  • Sie erfahren, wie sich Denkmuster und Biases auf unser Handeln und unsere Entscheidungen auswirken
  • Sie schärfen Ihre Selbstwahrnehmung und erkennen, wie Mindfulness dabei hilft den Einfluss unserer Biases zu reduzieren
  • Sie erhalten weitere alltagstaugliche Tipps & Tricks für De-Biasing und Achtsamkeit im Alltag

Track 02

“Myndset” - Create Emotional Ideas in less than 30 Minutes

Donnerstag | 17:00-18:30 | Englisch

Go crazy for 30 minutes: “Myndset” is a playful tool and step-by-step methodology to help you create emotional ideas and find innovative solutions. Let your mind and imagination do the work for you with this gamification-inspired method and find out how you can take your ideation process to the next level.

Key Take-aways
  • How to create emotional ideas
  • A playful step-by-step method
  • The power of diverse thinking & teams
  • Innovation & context shift

Track 03

Feedback: The Gift You Keep on Giving (and Receiving)

Donnerstag | 17:00-18:30 | Englisch

Feedback and critique are unique types of conversations focused on improving ideas. Feedback can be biological and physiological – but the purpose of this workshop is to recognize and improve the many kinds of feedback we encounter in the workplace.

We start by defining what feedback is, how it’s unique and ubiquitous, as well as what makes it valuable, welcome, and effective. We necessarily examine what makes it ineffective or unwelcome. Next, we’ll discuss the five types of feedback (self, positive, unclear, inactionable, and unsolicited), and we’ll learn how to remove ego from each kind of conversation, plus why that’s important. Participants will learn how to request feedback, provide it, and integrate it in their work.

This workshop is a safe learning environment with a growth mindset, in which participants will practice, through sample situations, and learn from each other.

Key Take-aways
  • A deep understanding of the three phases and five types of feedback, and why successful, actionable feedback starts with how you request it
  • Identifying the levels of listening, and how to integrate feedback with intentionality
  • Real-world sample situations to practice in small groups, unpack, reconfigure – and practice again
  • BONUS! Each participant in the workshop will receive a take-home CritKit (critkit.co), plus suggestions for its integration in your work

Freitag, 5. Juni 2020

11:00-12:30

Track 01

Hack your mind and behavior. Transform your authority and authenticity. Master your impact.

Freitag | 11:00-12:30 | Englisch

Your work is not a reflection of ‘what you do’. It is a reflection of ‘who you are’. You have immense talent and your ideas have great potential, but how will you build your powerful stand-out presence that reflects your core values? Transform your authenticity and authority to win the hearts and minds of your most-valued decision-makers.

Key Take-aways
  • Understanding the potential of your own work
  • Learning how to build a presence for yourself that makes you stand out
  • Techniques to maximize your impact

Track 02

Qualifying for Leadership

Freitag | 11:00-12:30 | Englisch

What does it mean to be a leader? And can anybody be one? Is there such a thing as a “natural born leader” or can you learn to become one? Learn from behavioral science specialist and leadership researcher John Paul Rollert how to qualify as a leader and what it takes to improve your own leadership skills. 

Key Take-aways
  • How to identify the qualities of leadership
  • How to do a leadership inventory
  • How to conceptualize improving your personal capacity for leadership

Track 03

Building the Brand You want to be

Freitag | 11:00-12:30 | Englisch

How can you build your own brand? Take it from someone who would know: School drop-out turned entrepreneur Carl left school at the age of 15 and has since then grown an impressive “empire,” which includes leading four different business, several published books, a popular business podcast and a sizeable social-media following.

Key Take-aways
  • It will help attendees identify their ‘why’
  • It will help attendees understand the social and traditional media
  • It will give attendees practical takeaway actions
13:00-14:30

Track 01

Humor for Life: How to be Funnier, Happier, and Achieve More

Freitag | 13:00-14:30 | Englisch

In this workshop, Alex will break down clear ways we can introduce humor to our work, and our lives. How humor can bring our groups together, and how it can disarm our challenges, fears, and failures so we can reach our goals. You don't have to be a stand-up comedian, or even think of yourself as funny (yet!), to walk away from this talk with meaningful tools to positively impact your organization, and your life. And maybe walk away a little funnier too!

Key Take-aways
  • Real-life ways to immediately be more engaging, relatable, and funny in your business, relationships, and life
  • How to have an outlook of optimism and positivity that makes the most of any situation to progress forward
  • Creating your story, taking ownership of who you are, and empowering the events in your life

Track 02

from “Zero” to “Published Blog Post” in 90 minutes

Freitag | 13:00-14:30 | Englisch

Online writing can be a frustrating and time-consuming experience—but it doesn’t have to be. Learn from content expert Andrew how you can achieve better writing results with simple steps guaranteed to make your blogging life easier and more fun.

Key Take-aways
  • How to do effective keyword research to maximize SEO returns on your articles
  • How to structure a blog post to make writing easier
  • Tips and tricks for persuasive and effective writing

Track 03

How to make clear and captivating presentations

Freitag | 13:00-14:30 | Englisch

From startups to big corporates, people give presentations at work all over the world every day—ranging from boring to informative, and from entertaining to cringeworthy. Learn simple tricks and techniques from an art director and a tech journalist to help you create better presentations.

Key Take-aways
  • Structure your story with headlines, hooks and angles. 
  • Learn simple visual design tricks which maximise the impact of your messages.
  • Bring along a presentation you are working on and we will give you personal feedback. 
15:00-16:30

Track 01

MEditation

Freitag | 15:00-16:30 | Englisch

Mindfulness and meditation are not some esoteric hocus-pocus, but actually useful health hacks with a scientific foundation. Learn from neuroscience specialist Ellen how you can introduce meditation into your life and how you can benefit from it both personally and professionally.

Key Take-aways
  • Simple tricks to bring meditation in your everyday live
  •  The benefits of meditation
  • How to be “mindful” and what it really means

Track 02

The next wave of Innovation

Freitag | 15:00-16:30 | Englisch

In this interactive workshop, Mark from THNK School of Creative Leadership helps you think about new business models for your organization. The workshop is designed to help you discover the different elements of a business model and how to reframe your own business model. The workshop is relevant for those who are responsible for delivering innovation inside their organization.

Key Take-aways
  • How is innovation changing
  • What are characteristics of successful leaders in this context
  • What can you do to ride this next wave of innovation

Track 03

How micromobility will change the cities we live in

Freitag | 15:00-16:30 | Englisch

Urbanization, growing cities, and the need for faster and more sustainable transportation pose new challenges for urban mobility planning that will only intensify in the future. Micromobility—modes of transport provided by very light vehicles—is one of the most promising concepts to tackle these problems and will play an important role for urban transportation and mobility in the future.

Key Take-aways
  • Understand the impact of micromobility
  • Explore the power of micromobility data
  • Get unique insights from one of the worlds most efficient bike sharing schemes
17:00-18:30

Track 01

Gamifying Your Business: What Digital Forerunners Can Learn From Games & Play

Freitag | 17:00-18:30 | Deutsch

Um echte Innovation anzustoßen, ist es notwendig, aus bestehenden Strukturen ausbrechen und bekannte Denkmuster hinter sich lassen. Doch das ist oft leichter gesagt als getan. Das Konzept von „Gamification“, der Integration von spielerischen Mechanismen in einen bestehenden Prozess, liefert nicht nur das nötige Mindset, sondern auch praktisch anwendbare Tools, um sich spielerisch an neue Ideen heranzuwagen und innovative Ansätze entwickeln zu können.

Key Take-aways
  • Ändert euer Mindset! Denn jede Herausforderung ist eine neue Chance, alte Konzepte aufzubrechen und spielerisch neue Geschäftsideen zu schaffen.
  • Der spielerische Ansatz erlaubt das Experimentieren und auch das eventuelle Scheitern einer Idee ohne ernste Konsequenzen.
  • Lasst euch von existierenden Ideen, Lösungen und Modellen nicht ausbremsen, sondern eurer Fantasie und Kreativität freien Lauf, um einen wirklich innovativen Ansatz zu entwickeln .

Track 02

Perform Your Power – Wer reden kann, wirkt!

Freitag | 17:00-18:30 | Deutsch

Wenn es um unser Business geht, will jede und jeder von uns gute Geschäfte machen. Doch wie kommt man leicht ins Gespräch und lenkt die Aufmerksamkeit auf sich? Egal, ob wir beruflich oder privat unterwegs sind,  „Face to face“-Begegnungen sind der stärkste Kontaktpunkt zwischen zwei Menschen. Genau darin liegt deine Chance, um gezielt das
Interesse zu wecken und einen bleibenden Eindruck zu hinterlassen.

Mit effizienten Techniken und Tools motiviert und inspiriert Yvonne Sammer, die Macht der Worte für dein Selbstmarketing zu nutzen und mehr Power in dein Auftreten zu bringen.

Key Take-aways
  • Die Wirkung der eigenen Worte verstehen lernen
  • Rhetorik gewinnbringend fürs Selbstmarketing nutzen
  • Ein dynamisches, starkes Auftreten erlangen

Track 03

„agileSIT“ – Kreativität auf Knopfdruck!

Freitag | 17:00-18:30 | Deutsch

Kreativität und Innovation sind in aller Munde, doch wie schafft man es im unternehmerischen Kontext, wirklich kreativ und innovativ zu sein – und dabei kosteneffektiv zu umsetzbaren Lösungen zu kommen? Das „agileSIT“-Konzept bietet ein Framework, um sich systematisch in ein kreatives und innovatives Mindset zu versetzen und dabei nachhaltige Lösungen zu entwickeln.

Key Take-aways
  • Systematisch und nach wissenschaftlichen Methoden innovativ sein
  • Jederzeit schnell und kosteneffektiv zu kreativen Lösungen kommen
  • Probleme schnell und systematisch zu identifizieren und naheliegende Lösungen finden
  • Selbst kreativ werden und Innovation aus dem Unternehmen heraus stärken